Social Media Case Study

Growing a Social Community in a Niche Market

THE CHALLENGE

A newly developed brand wanted to increase sales from their online store using social media.

THE SOLUTION

They chose a custom “Maximize Results” package from Esols Internet Marketing and Ecommerce Agency, which included organic content development and a strategic paid advertising campaign. The package also included regular strategy recommendations, inbound engagement monitoring, as well as monthly analytics reporting.

ACTION

A social media specialist with Esols Internet Marketing and Ecommerce Agency, helped this online store create 5 posts per week for their Facebook and Pinterest pages, as well as monitored post engagements on this channel. Along with this content development, Esols developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations:

PAID ADVERTISING CAMPAIGN RESULTS

BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and are generating brand awareness through website clicks and impressions. Content reach, post engagement, and website traffic continue to improve steadily each month.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to working with Esols, this Northline Express wasn’t running any Facebook marketing campaigns. We started with testing the first month then we were able to scale the ad spend to more in the second month. We spent about $8,000 in ad spend and was able to produce over 170k in revenue with a 28-day click/28-day view attribution window.
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