A leading online mattress retailer understood the importance of off-site advertising and how it positively impacts Amazon sales. They approached us after difficulty producing in profitable campaigns when launching their new mattress online.
Targets for the campaign were generating sales whilst maintaining an ACOS under 25%, with a limited daily spend. Based on years of experience, our Amazon experts devised a strategy to efficiently gain traffic and exposure to potential customers.
As always, results and data are the measure of success. Our highly targeted off-site paid media campaigns ran for 3 weeks. Success meant that:
All stock on their Amazon listing sold out.
We maintained an average ACOS of under 15%
Once stock was replenished and advertising resumed, the ACOS still remained at under 15%